In today’s fast-changing digital landscape, publishers face a constant challenge: keeping audiences engaged across devices while maintaining sustainable monetization. For Ringier Axel Springer Polska (RASP), one of Central and Eastern Europe’s leading media groups, the answer came through an HTML5 gaming solution.

When RASP partnered with GameDistribution in 2020, the goal was clear: expand audience reach, enhance user engagement, and build a scalable gaming ecosystem that aligns with modern players’ habits. Five years later, that collaboration continues to deliver measurable results and long-term growth.

“I am pleased to highly recommend GameDistribution, our long-term and trusted partner in HTML5 game provider and distribution for our gaming portals. Our collaboration is built on truly partnership-based relationships, mutual trust, and a shared approach to market development. GameDistribution delivers fresh, up-to-date games that are perfectly aligned with the ever-changing needs of players. Their innovation and ability to quickly respond to new trends make working with them not only effective but also highly inspiring. With full confidence, we look forward to continuing to co-create the future of the HTML5 game market alongside GameDistribution.”

– Wojciech Kasprzyk, Business Development Manager at Ringier Axel Springer Polska

Building a Partnership on Trust and Innovation

Before working with GameDistribution, Ringier Axel Springer Polska already had considerable experience with web-based IAP titles. Yet, the team wanted an alternative path, one that could support mobile clients and expand its browser offerings. HTML5 content proved the perfect fit.

“We have many great partners, but GameDistribution clearly stands out among them.”

As OnlyGames.io took shape in 2020, the collaboration evolved from content integration into a true co-creation effort. GameDistribution supported RASP in shaping the platform from its earliest foundations, aligning content strategy, audience insights, and market opportunities to build a service with long-term potential. Over the years, the partnership continued to grow through shared experimentation and a steady stream of new ideas, driven by GameDistribution’s ability to anticipate gaming and marketing trends. The success of OnlyGames.io today reflects what any publisher can achieve when vision, expertise, and innovation come together from day one.

What convinced Ringier Axel Springer Polska to integrate GameDistribution’s gaming solutions was a mix of scale, clarity, and communication. The company’s large portfolio, financial transparency, and hands-on content management made integration smooth. Even more important, the ongoing communication and proactive attitude of GameDistribution’s team set the tone for a genuine long-term partnership.

“Their innovation and ability to quickly respond to new trends make working with them not only effective but also highly inspiring.”
– Wojciech Kasprzyk, Business Development Manager at Ringier Axel Springer Polska

OnlyGames.io Brings Everyday Gaming to Polish Players

OnlyGames.io is Poland’s largest portal dedicated to free, browser-based casual games. Hosting over 3,000 titles, the platform appeals to both young and adult players seeking variety and quick play sessions.

Before the partnership formally began, Ringier Axel Springer Polska had already experimented with HTML5 games featuring pre-roll ads, seeing encouraging results even in early testing. Those outcomes gave the team the confidence to launch OnlyGames.io and fully commit to the HTML5 model.

To maximize visibility, RASP used a mix of homepage banners, newsfeed placements, and promotional content, ensuring games were consistently discoverable to casual and returning visitors alike.

Its audience is overwhelmingly Polish (97.1%), with smaller communities in Germany and Ukraine. Around 54.42% of traffic comes directly, showing a loyal base of returning players who enjoy puzzle and casual content – particularly classic titles like Bubble Shooter, Mahjong, Solitaire, and Arcade games, as well as genres such as logic, farming, and solitaire

Data and Engagement Drive Measurable Growth

The integration of GameDistribution’s content soon began to show measurable business impact for Ringier Axel Springer Polska:

• Average daily playtime: 1 hour and 30 minutes per user.
  
• Mobile share: 76.5% of total traffic.
  
• Returning users: 54.42% of visits come directly to the site, confirming loyalty and repeat behavior.
  
• Mediapanel 2025 ranking: OnlyGames.io ranked 4th among Poland’s top gaming sites.

These results highlight the effectiveness of HTML5 content in driving both user retention and revenue, all without additional acquisition costs.

Continuing to Grow Together

When asked what advice they would give themselves at the start of the partnership, Ringier Axel Springer Polska’s team agreed: experiment early and iterate fast. The company continues to refine its content strategy, guided by ongoing communication and transparent collaboration with GameDistribution.

RASP is already working with GameDistribution’s content and business teams on new initiatives to expand engagement, with results expected in 2026. These upcoming projects will further develop how HTML5 games drive value across RASP’s platforms and audiences.

The partnership between RASP and GameDistribution shows how strategic cooperation and curated content can elevate a publisher’s performance. Together, they’ve built an ecosystem where quality games, transparent processes, and audience insight deliver consistent growth.