GameDistribution has one clear mission: to provide great games that help publishers connect with the right audience. With powerful tools like GameDistribution’s Wizard for Publishers, browser-based gaming platforms like Play123 can curate the most engaging games for their audience with strategic, data-driven insights.
“With thousands of browser games available, finding the right titles requires strategy and expertise,” said Tine Koloini, the CEO of Play123. “We want to stand out with easy-to-play, casual games that appeal to specific audiences, like Mahjong for our German players.”
Selecting the right mix of games is critical for increasing engagement on platforms like Play123. The team spends hours tracking social trends and analyzing competitor activity, as well as monitoring new releases via newsletters and social media groups. While this approach is effective, filtering through all this information is also time-consuming.
By partnering with GameDistribution, Play123 optimized this selection process and identified high-performing niches like Match-3 puzzles and incremental games, two genres proven to keep gamers returning to the site.
The GameDistribution team also provides hands-on support, offering key insights and region-specific game recommendations that help Play123 to keep its catalog fresh and relevant. Play123 attributes its 21.6% increase in time spent on-site over the past six months to a combination of its curated content strategy and collaboration with GameDistribution.
“This partnership has refined the way we curate casual games for our users,” Koloini added. “GameDistribution has turned a complex and time-consuming challenge into a competitive advantage, directly increasing our revenue.”
For browser-based gaming platforms, the takeaway is clear: collaborating with providers like GameDistribution turns the hurdles of curation into measurable success. Our tools offer instant and actionable insights, while expert recommendations can be the key to a scalable and profitable catalog strategy.
About Play123
Play123 is a global gaming platform that specializes in delivering casual browser-based games to a global audience. For more information, visit Play123’s LinkedIn.
