Arthur Hulsman

3 posts

Arthur Hulsman

Frontend developer at

Rewarded Ads are here!

Rewarded Ads are here!

2 min read

Rewarded Ads is an excellent video advertising strategy for games in order to increase revenue and improve user experience.

In this blog, we explain the definition of Rewarded Ads, how it works, the benefits of using Rewarded Ads in your game, and most importantly, how can you use Rewarded Ads in your monetization strategy with GameDistribution.

1. What are Rewarded Ads?

While playing a game, there are possibilities for users to watch an in-game video advertising and receive rewards (such as in-game currency, premium content, extra lives and credits, etc) in return.

Rewarded Ads is an excellent video advertising strategy for games in order to increase revenue and improve user experience.

2. How do Rewarded Ads work?

Offer < the user sees an offer for premium content in exchanging for watching an in-game video >
GameDistribution Example

Watch < the user chooses to watch the video, trigger an ad to play>
GameDistribution Example

Reward < the video ends and the user gets the reward for watching that video ad >

3. What are the benefits of Rewarded Ads?

Increase more revenue to your game!
Rewarded ads have higher Click-Through-Rates which means your eCPMs are higher than regular video ads. Therefore, Rewarded ads can increase your game revenues significantly.

Improve user experience.
The user gets to choose whether to see a Rewarded ad or not, and this creates a user generated ad impression. Unlike other formats which may disrupt user experience, rewarded video contributes to a positive UX.

Increase engagement and retention.
Users prefer to watch a free video ad rather than paying money for getting a premium feature, or getting an extra live in game. Rewarded ads take advantage of that mentality by allowing users to continue playing your game for longer time and more often.

4. How, when and where to use Rewarded Ads in your monetization strategy?

There are many different creative ways to use Rewarded Ads in your game, make sure that you always give users a benefit by seeing an ad unit. Try and mix a few different ideas inside your game to get the best out of it.

 1. Extend gameplays and provide lives

Give users an opportunity to continue playing your game after they failed a level. Ask them if they would like to watch a video in exchange for extra lives. You can always use this before the game starts by offering an extra set of lives or shields before getting into game.

GameDistribution Example

 2. Provide game assistance

If users are stuck in a level and can’t move forward, give them an option to move on by watching a video ad to skip that specific level, or to get a hint on how to solve the puzzle.

GameDistribution Example

 3. Give random rewards

People love to be surprised positively. Add random rewards opportunities by setting up a “Wheel of Fortune” or a “Mystery Chest” and let users spin and unlock by watching a Rewarded Ad.

GameDistribution Example

5. General best practices

Ad Placement
Reward Ad should be easily accessible and visible in a consistent location for users to access.
Avoid placements that could interrupt core elements of the game experience. You can keep a close eye on your analytics data to avoid diminishing returns.

Mix things up
Rewarded Ad units can (and should) be used in the combination with regular video ads (Pre-roll and mid-roll) to increase your overall revenue per user per session.

Reward provided should be a necessary commodity for the continuity of the game within the game design.

Users should be frequently reminded that there is an opportunity to receive a reward (e.g in-game notifications).

6. How can you get Rewarded Ads?

Go to GameDistribution SDK and start implementing it on your games today!

We hope this guide can help you kick start your use of Rewarded Ad videos on GameDistribution to increase your in-game revenue and user experience in general.

Still have questions?
e-mail us at [email protected] and we will reply as soon as we can.

Monetize your users with our quality HTML5 content

Monetize your users with our quality HTML5 content

1 min read

With the explosive growth of mobile users, HTML5 games and content are the future for the telecoms industry.

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Welcome to Ghost

Welcome to Ghost

1 min read

Hey! Welcome to Ghost, it's great to have you :) We know that first impressions are important, so we've populated your new site with some initial Getting Started posts that will help you get familiar with everything in no time. This is the first one! There are a few things that

This is an awesome figure caption.

Hey! Welcome to Ghost, it's great to have you :)

We know that first impressions are important, so we've populated your new site with some initial Getting Started posts that will help you get familiar with everything in no time. This is the first one!

There are a few things that you should know up-front:

  1. Ghost is designed for ambitious, professional publishers who want to actively build a business around their content. That's who it works best for. If you're using Ghost for some other purpose, that's fine too - but it might not be the best choice for you.

  2. The entire platform can be modified and customized to suit your needs, which is very powerful, but doing so does require some knowledge of code. Ghost is not necessarily a good platform for beginners or people who just want a simple personal blog.

  3. For the best experience we recommend downloading the Ghost Desktop App for your computer, which is the best way to access your Ghost site on a desktop device.

Ghost is made by an independent non-profit organisation called the Ghost Foundation. We are 100% self funded by revenue from our Ghost(Pro) service, and every penny we make is re-invested into funding further development of free, open source technology for modern journalism.

The main thing you'll want to read about next is probably: the Ghost editor.

Once you're done reading, you can simply delete the default Ghost user from your team to remove all of these introductory posts!