Successful game platforms are built not just on great titles, but on the right strategy, insights, and partnerships behind them. Stephan Eijer, CEO of BubbleShooter.net and Jopi.com, saw an opportunity to grow his platforms by partnering with GameDistribution—a trusted provider of HTML5 gaming content and monetization services. Since 2017, this collaboration has helped him deliver a better user experience, increase revenue, and gain deeper insights into his audience.
Boosting Revenue and Engagement with a Single Integration
Stephan, the owner of the gaming portals, has been in the online gaming industry since 2006. He first became familiar with Flash games, but as standards evolved, he needed fresh, high-performing content to keep users engaged. That’s when GameDistribution became the clear choice.
“What convinced us to integrate with GameDistribution was their unique catalog of games created by highly skilled developers,” Stephan explains. “The process was seamless, and the opportunity to add fresh content while increasing revenue made it an easy choice.”
Gaming for any Audience: from Seniors to Teens
BubbleShooter.net serves a niche yet powerful demographic: older adults and seniors who enjoy casual games as a way to unwind. Meanwhile, Jopi.com expands the offering with over 6,000 free games across genres like puzzle, cooking, action, and adventure — catering to users aged 12 and up. Despite their different scopes, both platforms focus on providing high-quality, accessible gaming experiences.
Here, GameDistribution was also able to meet expectations. The GD catalog includes not only titles from various genres, but also games specifically selected to match the interests of different audiences.
Solving for Revenue and Retention
Before the partnership, Stephan faced two main challenges: low ad revenue and a lack of repeat visits. By showcasing top-performing games in visible locations and regularly featuring new titles, he quickly saw a shift in key engagement metrics.
“Within just a few months, we saw improvements in time-on-site and repeat user sessions,” he explains. “That naturally led to a noticeable increase in ad revenue.”
Data-Driven Content Strategy
One of the key benefits of working with GameDistribution has been access to detailed analytics. These insights have helped Stephan fine-tune his game offerings to better align with what his users actually enjoy. Over time, casual genres such as Bubble Shooter, Match 3, and Puzzle games emerged as clear favorites.
Specific titles such as Ball Sort Puzzle, Bubble Shooter FREE, and Bubble Shooter Pro consistently rank among the most played games across both platforms.
Learning, Adapting, and Looking Ahead
Reflecting on his journey, Stephan emphasizes the importance of early integration and experimentation.
“If I could go back, I’d start integrating with GameDistribution sooner,” he says. “In the beginning, we experimented a lot with different formats and categories. Now that we understand our audience better, we can tailor content much more effectively.”
As for what’s next? Stephan’s goal is to continue growing his platforms by offering high-quality, relevant gaming content that attracts and retains a diverse audience. He’s also exploring opportunities to develop and publish original games, while staying focused on user experience, content improvement, and long-term engagement through casual gameplay.
A Supportive, Insight-Driven Partnership
Beyond the technology and game offerings, it’s the human element that stands out.
“The personal approach and ongoing support from our account manager have been exceptional,” Stephan notes. “From quick responses to thoughtful game suggestions, the team at GameDistribution is more than just a content provider—it’s a true partner.”
For publishers looking to grow their gaming platforms, GameDistribution offers more than just content. It delivers data-backed insights, curated games, and expert support that help platforms like BubbleShooter.net and Jopi.com achieve measurable success.
