Being featured as an Editor’s Pick is one of the most effective ways to increase a game’s visibility and reach a global network of publishers. For developers aiming to grow on mobile or desktop platforms, this curated spotlight can significantly accelerate exposure and engagement.
GameDistribution’s Head of Content, Calvin Man, shares what the content team looks for and how developers can improve their chances of being featured.
What Is an Editor’s Pick?
Each week, the GameDistribution content team selects 10 standout games to be featured across its global network.
Editor’s Picks give all developers, from indie creators to larger studios, the chance to be featured. Games that excel in gameplay and performance stand a good chance, no matter their background.
Being selected as an Editor’s Pick offers significant value. Featured games receive front-row exposure to publishers, driving faster discovery.
Editor Selection Criteria
Four key performance indicators (KPIs) are reviewed:
- Revenue Performance
- Gameplay
- Ad Score
- Average Session Length (also called the Engagement Score)
After reviewing these KPIs, the final selection is made through a collaborative team process. The goal is to support both the business and creative goals of GameDistribution’s ecosystem.
“It’s always a win-win-win. We choose games that perform for developers, deliver for publishers, and strengthen GameDistribution’s platform,” Calvin explains.
Understand the KPIs, Then Focus on the Content
As Calvin puts it, performance data is just the beginning.
When you know the KPI, you know where to leverage your efforts. But the most important thing for long-term success is to improve the content.
A strong game performs well, but a well-presented game gets discovered. That’s where many developers miss a critical opportunity.
Game’s First Impression
A great gameplay loop and solid onboarding mean little if the game doesn’t get noticed. Without initial clicks, it’s difficult to generate the performance data needed for selection.
One of the most underrated factors is your game title and thumbnail,” says Calvin. “It’s not just about attracting players, it’s also about catching the attention of our content team and publishers
Every game submitted to GameDistribution is reviewed and tested. A strong title or thumbnail is recommended, as it can help a game stand out in the queue and potentially accelerate the release process.
Top Traits of High-Performing Games
Based on GameDistribution’s editorial experience, here are common traits of selected titles:
- Be Eye-Catching
A visually appealing thumbnail and title are key to grabbing players’ attention. - Deliver Strong Gameplay
Engaging games lead to longer sessions and higher scores. - Use Keywords Wisely
Effective keyword optimization improves discoverability. - Be Timely
Games with seasonal themes shine in a crowded feed. - Stay Relevant with Trends
Aligning with industry trends can increase a game’s chances of getting noticed. Games like Merge2 and Merge3, which are gaining popularity on mobile storefronts, are also seeing success on GameDistribution. For more trend insights, subscribe to the newsletter. - Feature Recognizable Elements
Characters or settings tied to pop culture can boost interest and engagement (e.g., the newly released Minecraft movie) - Even a Refreshed Classic Can Win
A polished re-release can compete with fresh concepts if it’s well-executed.
Ultimately, session length is a key indicator of performance. Longer sessions mean higher engagement, better monetization, and sustained growth.
Tracking and Improving Your Game’s KPIs
All key performance metrics can be accessed via the GameDistribution Developer Panel, including:
- Gameplay Score
- Ad Score
- Average Engagement Score
To review performance, go to the Developer Panel, select a game, and compare its KPIs with genre averages. For a deeper look at monetization, the Headerlift report offers detailed revenue data.
📊 Best of all, this analytics suite is completely free, allowing developers to grow their games without relying on paid user acquisition.
Examples of Editor’s Picks in Action
Selections are entirely data-driven and typically meet at least two of the following criteria:
- Studio Highlights
Games developed in-house that consistently deliver strong engagement.
Examples: Bubble Shooter Panda Blast, Traffic Tap Puzzle - Top Performers
Games excelling in revenue and gameplay metrics.
Example: Heritage Mahjong Classic - High Growth Potential
Games with strong Ad Score and longer session length often show early signs of success.
Examples: FNF 2 Player, Happy Town, Fill One Line, Robbie: Become a Beast
Final Takeaway
Being selected as an Editor’s Pick at GameDistribution is not about luck. It’s driven by a clear understanding of KPIs, strong presentation, and consistently high-performing content.
Games that combine performance with polished presentation are the ones that rise to the top.
