A Proven Hit, Now Built for Publishers
Match Masters, the global multiplayer puzzle phenomenon with over 75 million downloads, is now available on the web through GameDistribution. Publishers can have instant access to a ready-made success story that delivers engagement, retention, and monetization, all with zero development effort.
Behind the game is Candivore, a studio of 100+ professionals with seven years of active development. The team continues to evolve Match Masters with fresh events, creative content, and competitive mechanics that keep players engaged and loyal over the long term.
Competitive Gameplay That Drives Results
At first glance, Match Masters takes the familiar match-3 puzzle games formula and transforms it with real-time 1v1 competition. This design particularly appeals to players motivated by competition and strategic thinking, rather than those seeking casual, relaxed puzzle play.
During each match, players compete on a shared board while disrupting each other’s plans. With more than 30 unique Match Masters free boosters, every round feels different and encourages repeat play through added tactical depth.
This innovation delivers clear value for publishers. Competitive mechanics increase emotional investment, which leads to longer sessions and more frequent returns. Despite its impact, only 15% of top-grossing U.S. puzzle games use 1v1 gameplay, positioning Match Masters as a differentiated addition to any portfolio.
The excitement of head-to-head gameplay translates directly into revenue. Players in competitive settings are more likely to watch rewarded ads promptly, driven by the intensity of matches. Beyond that, sticker albums, seasonal events, and leaderboards provide ongoing reasons to re-engage, ensuring consistent ad exposure and extended playtime.
As a result, publishers benefit from longer sessions, higher return rates, and stronger overall monetization performance, all driven by globally proven mechanics.
Engagement That Speaks in Numbers
The strength of Match Masters is proven across both platforms and player behavior. On Google Play, the game has more than 50 million downloads, 2.4 million reviews, and a 4.7-star rating.
Performance remains strong on the App Store, where Match Masters ranks among the top 100 casual games with more than 177,000 ratings at the same score. The average session length is approximately 40 minutes, while long-term retention remains high, with many players remaining active for years.
Together, these results highlight not only popularity but also the kind of sustained engagement and loyalty that publishers can now deliver directly to their platforms.
Match Masters Audience Profile and Publisher Value
The audience for Candivore Match Masters combines the broad appeal of match-3 puzzles with the added pull of competitive play. The core audience is comprised of individuals aged 25 to 55, with women making up the larger share of players.
Like the wider match-3 game audience, this group values relaxation, stress relief, and cognitive challenge, returning frequently and making puzzle play part of their daily routine.
At the same time, the real-time PvP layer attracts male players focused on competition and strategy. This segment generates higher lifetime value through engagement with boosters, leagues, and competitive events.
For publishers, this dual appeal creates a powerful combination: Match Masters delivers scale through a broad casual audience and high-value engagement from competitive players, driving both retention and monetization. Through GameDistribution, the web version integrates seamlessly for all types of publishers and includes built-in monetization from day one.
In addition, Match Masters supports nine languages: English, Polish, Italian, French, Dutch, Spanish, Russian, Turkish, and Portuguese, making it ready to perform globally and giving publishers instant reach into multiple markets without additional localization work.
This launch reflects GameDistribution’s mission to provide curated, scalable content that strengthens outcomes and maximizes returns, whether for gaming portals, media platforms, telecom operators, or alternative applications.
The Moment to Act
Demand for high-quality PvP games is rising fast. With more than 1,400 PvP titles already in the GameDistribution portfolio, Match Masters stands out as a proven global success of the best free match-3 game.
Strong KPIs, competitive gameplay, and browser-ready performance make it an effective way to expand reach and maximize playtime. Publishers can integrate Match Masters today through GameDistribution and strengthen their portfolio with confidence!
