HTML5 browser games have redefined casual entertainment—fast to access, seamless across platforms, and easy to enjoy. Behind many top web games on GameDistribution platform is the proven partnership with SOFTGAMES.
Since partnering in 2021, the two companies have focused on bringing high-quality browser games to market. As a result, they’ve grown through demand, strong performance metrics, and a shared commitment to innovation.
We asked SOFTGAMES about their journey and experience in web gaming.
The Vision Behind SOFTGAMES: A Conversation with Founder Alexander Krug
Founded in 2006 by Alexander Krug and his brother André, SOFTGAMES started as a community-driven project for indie developers. Over time, it transformed into one of the world’s leading developers of HTML5 games.
Alexander recalls the early days as full of experimentation and adaptation. “We started small, worked through mobile publishing, and evolved as we saw new opportunities in browser gaming,” he says.
Eventually, the real momentum came when SOFTGAMES moved away from work-for-hire projects to focus entirely on building and publishing its own titles. That strategic shift set the foundation for long-term growth.
Partnering with GameDistribution further strengthened that trajectory by providing a distribution framework aligned with the studio’s development ambitions. GameDistribution offers global reach, integrated monetization, and access to a broad publisher network.
Consistent Success Built on Engaging, Accessible Design
By 2024, they became a top web game creator on GameDistribution, with hits in multiple genres and broad cross-platform appeal. SOFTGAMES’ portfolio reflects a clear focus on user-friendly mechanics, visual quality, and long-term engagement.
For example, Jewels Blitz 5 and Jewels Blitz 6 offer visually rich match-3 gameplay with daily challenges and intuitive progression. Building on one another’s success, they continue to attract players with polished design and accessible mechanics.
Garden Tales 3 and Garden Tales 4 bring a relaxed, puzzle-based experience to casual players, complemented by seasonal content and evolving rewards that encourage extended play.
In the card game category, Solitaire Story TriPeaks 2 and TriPeaks 4 deliver classic gameplay with added depth through narrative progression and level variety. Solitaire Mahjong Classic blends two familiar formats for a clean and approachable experience, while Solitaire Farm: Seasons introduces thematic variety through farm-based visuals and seasonal updates.
Rounding out the list, Candy Rain 7 and Bubble Shooter HD 2 remain strong performers thanks to colorful design, fast-paced sessions, and high replay value.
Altogether, this portfolio highlights SOFTGAMES’ ability to consistently develop accessible, high-quality HTML5 games that drive retention and global appeal.
Enabling Growth Across the Ecosystem
For developers, SOFTGAMES is an example of sustainable success. Their approach centers on player retention through escalating challenges, meaningful rewards, and time-limited events that keep gameplay fresh. Features like daily streaks, unlockable content, and seasonal updates are not just engaging; they foster long-term player loyalty.
Simplicity is also a core design principle. SOFTGAMES’ games are easy to learn yet provide enough strategic depth to retain interest. Tutorials are streamlined, mechanics are familiar, and visual themes are crafted to resonate with players of all ages and experience levels. Behind the scenes, attention to browser compatibility, performance optimization, and input flexibility ensures each game performs reliably across all devices.
Moreover, Polish is evident in every release. From high-resolution graphics to immersive audio feedback and responsive controls, the production quality enhances both the player experience and the brand’s reputation.
For publishers, the value is just as clear. SOFTGAMES delivers polished, high-retention titles that drive consistent engagement. Some of its top games average over 30 minutes per session. Notably, these include:
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Royal Bubble Blast (37.09 minutes)
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Bubble Shooter HD 2 (35.84 minutes)
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Bubble Shooter HD 3 (33.97 minutes)
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Solitaire Story TriPeaks 5 (33.12 minutes)
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Solitaire Story TriPeaks 3 (32.16 minutes)
Whether integrating puzzle, card, or arcade formats, publishers benefit from content that keeps players active and contributes to long-term platform performance.
Through GameDistribution, these titles are easy to integrate across platforms, with ongoing updates and proven retention mechanics built in. As a result, the content stream enhances player satisfaction while delivering measurable business impact.
Focused Execution and Clear Priorities
According to Alexander Krug, SOFTGAMES’ growth has always relied on disciplined execution. “Focus, hiring the right team, and using data effectively; those have been our constants,” he says.
When asked what guidance he would offer to new developers, his advice is direct: “Find your niche, move fast, and focus on distribution as much as development. A great game alone won’t succeed without visibility.”
Ultimately, that balance between product and reach helped SOFTGAMES become a leading name in HTML5 casual gaming. Along the way, it evolved its portfolio to meet changing market demands.
Shared Direction for the Years Ahead
As browser technologies continue to improve and players expect faster, device-agnostic gameplay, SOFTGAMES and GameDistribution are aligned on their roadmap.
Going forward, their focus remains on:
- Creating games that deliver consistent user satisfaction
- Empowering developers with reach and resources
- Giving publishers tools to retain and monetize more effectively
This partnership isn’t built on buzzwords or trends. It’s grounded in years of delivering performance for players and business partners alike.
